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Webmaster and Small Business Resolutions

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Author: Sharon Housley
Webmaster and Small Business Resolutions
New Years Resolutions
Each and every year people around the world mark the first day of the New Year with resolutions. They resolve to do a wide variety of things, and while few resolutions are actually kept, the tradition is a hallmark of the holiday each year.

Experts suggest that people should make lifestyle  changes rather than resolutions. I am a bit more pragmatic. Tackle a task you know that you can succeed at. Do not bite off more than you can chew, and you will be one of the few who manages to keep their resolutions. Here are a few suggested resolutions for webmasters and small business owners:

Webmasters Resolutions:

1. Prune Those RSS Feeds
Large feeds are slow to load, its time to prune those RSS  feeds and remove the old contents. Dated feed items can  be archived as an HTML web page, but should be removed from the actual feed, to ensure that it loads quickly.

2. Update Copyright Notices
Make an effort to update the copyright notice on your website. A current date will reassure customers that your online storefront is active.

3. Update Meta Tags
Each and every web page on a website should contain a unique title and description. Update and optimize meta tags to  avoid excessive use of keywords. Meta tags should be accurate and concise without redundancy and recurring words.

4. House Cleaning
Update old links and remove any links that are no longer  valid. HTML is a markup language and without constant maintenance it is easy to have a page with an unclosed tag. While some web browsers make allowances for poorly formed HTML, it is important to realize that not all do. Therefore, it is  crucial that you take a look at the HTML behind the web  page and make sure that it is properly formed.

5. Try Something New
Pick a technology, be it podcasting, RSS, or social  bookmarking. Resolve to try or resolve to learn something  new. Businesses stagnate without innovation. Be creative  and willing to experiment a little.

Small Business Resolutions:

1. Have a Plan
Small businesses often rely on just a handful of  individuals and few small businesses have contingency plans  if key individuals are unavailable for any length of time.  Cross train employees and document procedures so that your  business will survive regardless of the circumstances.

2. Prepare a Budget for 2007 and Stick  to It.
Determine where and how you intend to spend your business’  hard earned cash in the coming year. Too many small businesses fail to follow a business plan. Build a budget and stick to it.

3. Define Yourself
As a small business it is important to know your strengths and weaknesses. Identify your strengths and reinforce those strengths in your communication with your customers  or potential customers. Be aware of any weaknesses or deficiencies in your small business, and do not over commit. Use this knowledge to stay competitive with other businesses.

4. Use Metrics
It is difficult to know what works and what does not if you are not tracking metrics. Measure the results of advertising campaigns, track website visitors and use metrics to determine what works for your business.

5. Communicate
Communicate with your customers more. Few small  businesses understand the value of communication, or realize  what they can learn from past, current and potential customers. Communicate and you might learn important information about your business. The unique perspective an outsider can provide about how they are using or product, or what interested them about your business is invaluable.

Resolutions are easier made than kept. In 2007, consider paring down your list and focusing on resolutions that are attainable and will help your bottom line.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage  http://www.notepage.net a wireless text messaging software company.[divider]

Article Categories:
Marketing

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