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Top Ways to Expand Your Profit Margin on Your Site

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Hosting and Reseller

Websites are some of the hottest pieces of real estate around, and many people are earning huge profits from their sites. There are multiple ways to make money from your website, enjoying lucrative profits. Expanding the profit margin of your site is a matter of knowing the best ways to earn the most revenue while still serving your loyal audience.


Pay Per Click Advertising

Pay Per Click advertising, or PPC, is the method of placing targeted ads on your website that are relevant to your reader’s interests. Advertisers who want to reach your audience will pay you a small fee each time one of your readers clicks the ad or takes another action. A similar form of advertising, Pay Per Impression (PPI) pays out each time a reader is exposed to the ad. Depending on the size of your audience and the relevance of the ad, you could earn thousands of dollars a month in these ads alone.

Affiliate Advertising

When you have an audience that views you as an authority, they trust your advice. Advertisers know this and they are willing to pay you to endorse their products or services. Some site owners endorse products by placing their own ads on their sites, while others mention products in their blog postings. Still others have a listing of preferred products on their site that users can simply click on and purchase instantly.
There are several affiliate marketplaces that offer products that you can promote on your site.

These affiliates often pay a commission based upon your readers taking a certain action. They either have to click on the link, download a digital product or make a purchase.

A word of caution about affiliate advertising-you have to strike a delicate balance when using this method of income generation. Your readers are savvy, and will figure out that you are being paid to endorse a product. If you do this occasionally, they won’t mind, but if you are regularly promoting products on each posting, they will quickly find greener pastures elsewhere.

Sell Digital Products

An in-depth course on how to get tighter abs, an e-book about Italian cuisine or a video tutorial series. These ideas serve two major purposes. First, they deliver valuable information to your reader. Secondly, they earn you money. Selling your own digital products is the best way to generate passive income on your site. Simply create them, make them available, and watch the money roll in.

If you are unsure of how to create digital products, there are courses that can teach you e-book formatting or how to create a webinar. If all else fails, you can hire a ghostwriter to write your e-book and find a freelancer to design your webinar and tutorial.

Reseller Hosting

You can make money from your blog by helping other people start blogs. Website owners can earn profits by reselling hosting services to readers who are interested in starting their own sites. These “white label” products allow the website owners to use their own branding on the hosting services and sell them to clients. Reseller hosting is another way that you can earn passive income through your website. Once you set up the account, you simply allow people to purchase on your site.

You obtain the hosting services from the provider at a wholesale price, then resell it on your site to those who are looking to start their own websites.

Premium Content or Subscriptions

Give a select few people insider access to your information and charge them for the privilege. You can also charge them to subscribe to valuable products, tips or other content. They key is pulling together resources that they might normally have to find on their own. Your most valuable content subscriber is the person who has more money than time and is willing to pay you to do the legwork of research so they don’t have to.

Create a Directory

You can sell a virtual “parking space” on your site and create a directory of other businesses. You then charge a fee to list these businesses and market them to your valuable list of readers and fans. All you have to do is manage the site and keep it updated with good content so that you continue to attract readers. The directory could be a list of complementary businesses or companies in another category altogether. The key is that you ensure that your site attracts enough visitors to make it worthwhile for your advertisers to pay for space.

Sell Your Services and Products

The most obvious way to monetize your blog or website is to sell your own services and products. When you have built up a list of loyal followers, tell them all about the great things you can do to make their lives or their businesses better. Open an online store and showcase your own products for sale on your site. Once you have built up your list and have developed a following, selling products is simple.

Product Reviews

One of the easiest ways to increase your site’s profits is to provide product reviews. People love hearing testimonials about products they want to buy. If you provide product reviews, you will increase visitors to your site. This increases your online popularity and presence, making you more valuable to advertisers.

While some website owners accept payments for their reviews, this strategy can backfire. If your readers know you are being paid to provide glowing reviews, they may lack trust in your ability to be objective. Use the increased traffic that you get from reviews to increase your advertising rates and generate profits that way.

Always disclose to your readers that you are being paid to promote a product. They will appreciate your honesty and remain loyal to your company.

When it comes to making money from your website, there are many ways that you can create a more profitable business. Between your digital products, affiliate marketing, advertising campaigns and product reviews, you can take full advantage of your valuable real estate on the Web.

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Article Categories:
Site Promotion · Web Hosting

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