Author: David Fishman
Keyword stuffing is a “Black Hat” technique. Cloaked pages, keyword stuffing and hidden text are just some of the techniques tried by many webmasters which are unapproved methods by search engines. One of the most widely used techniques is what is called keyword stuffing; this is defined by repeating the same word again and again in the Meta tags or main the main body of the site.
Sometimes SEO experts go too far in their desire to push their clients’ sites to top positions and resort to questionable practices, like keyword stuffing. Black hat SEO involves old tricks and some new ones that have become widely used in search engine optimization.
If you choose to hire an SEO company that is trying to stuff extra keyword phrases into this tag, I would be concerned about this because in the long run this type of SEO technique will not hold up. SEO is the process of optimizing web pages for keywords and key phrases so that they rank highly in the results returned for search queries.
SEO tactics are not always honest this has spawned the negative aspects of SEO. Keyword spamming or stuffing is just the tip of the iceberg.
Some firms use methods called invisible keyword stuffing. What is invisible text? Invisible text is text with the same text color as the background of the pages. There are many ways to make text invisible.
One of the ways of using invisible keywords is by making the keywords the same color as the page; if the page is white you make the text white. The text or a link is invisible to the naked eye on a web page, but are seen by spiders. Since the invisible text is read by the search engine crawlers the text or keywords are picked up and indexed. Invisible keyword-rich text in page code is old news to search-engine spiders, they are more advanced and can recognize when a page is using keyword stuffing. The other types of black techniques are content spamming which includes meta tag stuffing and implementing gateway or doorway pages.
Some older content on websites could be considered keyword stuffing due to overuse of the keywords. Yet a website’s content still plays an enormous and fairly direct role in search engine ranking. Add new content or webpage’s daily or weekly to increase a search engine spider’s frequency. Web content keyword optimization is one of the most important step in SEO. Make sure your site is full of unique, high-quality content.
Make sure your meta keywords and meta description tags reflect the true meaning of your site and is not simply hidden keyword stuffing. When search engines index the content, the content will be analyzed by the search engine, it could be interpreted as an unapproved technique which will then get your pages de-indexed. Content is the most important part of optimizing your web site for search engines. Try to write the content naturally for the readers rather than the search engines. Good content brings return visitors who may eventually link to your site.
If you are going to promote your website you should stick to white hat SEO methods and recognizing that the black hat SEO tactics which are quick and dirty techniques will not help your business in the long run.