Author: Theresa Momber
Keep it simple. People using the internet are looking for quick easy information. Give it to them. The typical internet user wants to sift through quickly to find what they need. If they click on your site from a search engine and it takes more than about 1.5 seconds to load, there's a good chance they'll hit backup before they even get a chance to see what you have to offer. Resist the urge to load your site with large image files and impressive Flash files which will just drive potential traffic away. Strive to keep your load time short.