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The Role of a logo design in branding a business organizationArticle Headline: The Role of a logo design in branding a business organization
Author/Posted by: harris
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Author: Harris Jhosta
As Wikipedia states, branding has become an "increasingly important component of culture and the economy, now being described as cultural accessories and personal philosophies." Simply put, a brand is "a collection of images and ideas representing an economic producer." In laymen's terms, branding is the process of creating a recognizable identity for a company or product.
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