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Use It or Lose It: Guidelines for Proper Trademark UseArticle Headline: Use It or Lose It: Guidelines for Proper Trademark Use
Author/Posted by: Admin
Article Teaser:
Author: David Dawsey
Once obtained, trademark rights can last indefinitely. However, in order to protect and maintain these rights, a trademark owner must properly use their mark. It is important to remember that trademark rights are based on use. Thus, failure to use a mark properly or to prevent others from misusing or infringing a mark can result in an owner's loss of trademark rights. The following guidelines for proper trademark use apply to advertising, correspondence, promotional material, displays, labels, packaging, signs, web sites, and any other media that uses, discusses, or describes the mark.
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