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SEO, Paid Search, and Scalability - The Myths and RealitiesArticle Headline: SEO, Paid Search, and Scalability - The Myths and Realities
Author/Posted by: Admin
Article Teaser:
Author: Tom Wilson
I recently attended a SEM seminar where the speaker, a SEO consultant, tried to show how scalable SEO is. Then he compared it with paid search, which, he said, was not scalable. As a PPC consultant, I found this irritating. Not only was he wrong but he was also peddling the standard myths about the relative ROI's of these two SEM strategies.
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