Author: Mariecor Gumban

The marketing strategy of every online business is to be visible in building one way inbound links and to increase optimization strategy to your website. But driving traffic to your website and getting noticed by search engines is a complicated hard work.

Generally search engines consider your website important and rank it high in search engine result pages if other website link to your website. Link popularity refers to the number of links pointing to your website.

Link building direct traffic to your website, as users are likely to click on that link and visit your website, thus incoming link from other website would surely pay high dividends. And it ends giving your website wider search engine coverage. Also it would mean that your website stays ahead of competition. That's why "Links" play a major role in determining your ranking position on various search engines.

On the other hand Directory Submission is considered the most popular and widely used form of earning back links from websites. Basically back link is what a directory submission will give a website owner it also refers to any link coming from any other website to one's own website. Directory submission is a concept that website owners find popular and important in recent years and constantly they look for ways not only to increase the amount of traffic directly received, but also, possibly the core is to have a higher rank in different search engines. Directory submission is easy to do and is available in both free and paid form. Better placements and allowing more click through visitors from the directory to your site if you happen to choose the paid option.

Free option provides a way for search engine spider also known as crawlers to find the website and index it in their own data base. Either choice website owners will make will bring an opportunity to increase their back links in an incredibly easy manner.

The most significant benefit of directory submission is increasing your popularity link, a measure of quality and quantity of incoming links to your site. Major search engine gives importance to links while evaluating the ranking of a site. Since directories are human edited search properties containing credible information are reviewed by human editors and compiled by subject category they identify good quality, exact and relevant directory.

Such should be focused and topic specific. That's why evaluation takes time and focus since it is done manually. With out directory submission the essence of a site in relevant directories cannot garner high ranking s in search engines.

Higher position in the search engine results, website indexed and click through traffic are these are the three significant benefits of directory submission so indispensable. As the owner of the site you don't have to submit your site to the search engine instead they themselves will come and find your site. Indexing is very crucial to any website that wishes to achieve higher ranking since this is the first step to ensure visibility to search engine.

All have been said and done about the significance of directory submission in link building. It's also proper to discuss the reasons why some submissions are disapproved. So that it would be proper and fair on both sides. A submission to directories doesn't guarantee that your site will be listed. There are policies to be followed and to be considered in adding or rejecting sites. The following is a compilation of reasons why some editors disapprove site.

First on the list is the site does not fit into the directory's topic. Second having invalid description, third having under construction or incomplete section. Fourth the site contains broken links or broken pictures. And it is not in directory supported language or it takes forever to load. Overrun with advertisements, every page of site opens in a new window. Once you get confused you can't even tell what they are selling. And it contains something that search engines frown on as hidden text. Member's only" so cannot be properly reviewed.-, with excessive ads and pop ups.

A broken links in the sites, pornographic photos and language. Affiliate sites with no physical addresses contact information listed on their sites. Sites that redirect to another site, ad sense scrapper sites. And lastly same titles and description as previous submitted site.

About the Author:
Mariecor Gumban © May 2007

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