Author: Matt Jackson

Finding effective and sustainable methods of building links to your website can prove challenging. However, with some effort or investment on your part, it is possible to enjoy an boost in direct traffic as well as a boost to your link profile and search engine rankings through an ongoing link building strategy. There are tried and tested techniques that have been used for years that help build links in volume, as well as techniques that aim to build a smaller number of links but of much higher value - the perfect combination for a natural looking and effective search engine link profile.

Author: Willie Crawford

One of the most useful tools to come along in recent years for online marketers is URL shorteners. There are sites where you can paste a long, ugly URL into a form, and the site will give you a much shorter URL to use in your emails, newsletters and promotions. There are also scripts that you can install on your server, that allow you to generate shortened URLs, which is what I prefer, due to the great control it gives you.

Author: Steve D. Logan

There's much to be said about the respective values of social media and SEO, both as individual entities and a collective. A cornerstone of search engine optimization is linking, while social media is all about being, well, sociable. But which is better today?

Author: Patrick McCord

The most significant and perhaps the hardest part of website optimization is link building. Website promoters beat the bushes trying to discover the blooming valleys of premium quality links to pick up some juicy links there. However, it isn't that easy and quite often all efforts may be in vain.

Author: Debbie Everson

Search engine optimization consists mainly of on page activity and off page optimization. Building backlinks is a part of off page optimization strategy. High quality backlinks have the potential to improve a website's ranking in the SERPs.

Backlinks Are Considered Valuable When They:

Author: Wendy Suto

Link building can be time consuming, frustrating and often confusing. However, link building is a huge part of SEO and necessary for your site to reach top ranks in the search engine results pages. Aren't familiar with link building? No problem. Read on to learn why link building is important and how you can build links to your site, improve your link popularity and raise your search engine page rank.

Author: Greg Newell

As more and more marketing functions move to the web, businesses are at least starting to understand the requirements of ranking for keywords relevant to the business. Most however still don't understand how Google and other search engines determine who gets top placements. The guidelines here will at least put you in position to achieve higher search engine ranks.

For businesses that want to wade into this arena, here are some guidelines that might save you the cost associated with website optimization. Bear in mind that there's no free ride here. Expect to put some time in this effort if you really want to see results.

Author: Sharon Housley

Link building is an important aspect of search engine optimization. Search engines view a link as a vote of confidence in a website or webpage. The more links from related sources the greater the webpage's importance.

When requesting links, use an email template that can be easily customized for specific requests. To locate prospective link partners, search Google or Yahoo for related keywords or phrases.

Author: Lee Odden

Not many in the Search Engine Optimization game would argue that link building isn't tactical. The problem is, approaching link building as an end goal and tactically, is very much like a hamster running in it's cage. That's what many mechanical SEO consultants do: Chase links one by one or get creative with link bait to attract an influx of links from blogs that write about the kinds of things other blogs do for link bait. I should know, in the past 12 years of providing SEO services, there have been many opportunities to do just that. It's not scalable, not sustainable and certainly not strategic.