Author: Shawn DesRochers

One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.

Author: Nelson Tan

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords.

Author: Darren Chow

The proper term for the process is known as SEO, or Search Engine Optimization. SEO is a combination of two major components. First, you must learn how to tweak your web pages so that the search bots find your content to be search engine friendly. Once you have set up a search friendly site, the next component is to build back links. But before diving straight into SEO, you must first know which keywords to target.

Author: Titus Hoskins

Can any new search engine beat Google, probably not, mainly because Google isn't going anywhere but up. It is the dominant search engine with around 72 percent of U.S. online searches and its percentages are much higher in other parts of the world. (Source: Hitwise) However, there are some serious new competitors that may just take a bite out of Google's rosy search numbers. Never know, one or several of them, may just give Google a run for those all important search engine dollars.

Author: Sharon Housley

Performing and perfecting search engine results can save web surfers lots of time and energy. Understanding the nuances of searching allows researchers to immediately drill down and locate the information they are seeking, without having to wade through a myriad of irrelevant search results in the process. The increasing complexity of search engines has made understanding search engines a necessity for those who spend any amount of time online. The following search tips are standards that will work in most of the major search engines.

Author: Trey Pennewell

If you are an experienced webmaster then you probably know that creating back links to your website is one of the best things that you can do to improve your Search Engine Ranking Placement (SERP). Google openly discusses the importance that their algorithms place on back links and even recommend that webmasters who want to improve their traffic use back links. Both Yahoo! and MSN are starting to talk openly about the importance of back links in their search algorithms as well.

There are a number of strategies that you can use to create back links to your website. Some of these strategies include emailing webmasters and asking them to place a link to your website, submittíng your site to directories, distributing free reprint articles, and paying for links. All of these have their pros and cons, and some have a better success ratio than others.

Author: Bishara Hazboun

I recently had a question from someone who was looking for some possible SEO consulting with me. He was in the process of a redesign and wanted to be sure not to make any mistakes along the way, which is super-smart! The time to be looking at SEO is definitely in the beginning stage of any design or redesign project.

Author: Danny Flamberg

Buried in MarketingSherpa's annual search survey is some very useful advice on how to use search engine optimization and pay-per-click tactics based on the input from 3271 active marketers. Here is my reading of the tea leaves.

Author: Ben Cortese

There are a great number of scenarios in which you should be protecting your websites from the search engines. If you've developed a website and you've developed a personal administrative piece to the site as well which many of us do, you may not want that administrative url showing up on Google or Yahoo search engines.