Author: John Sylvester

In June this year, Yahoo's CEO Carol Bartz said the company sold its search business to Microsoft because, according to a New York Times report, "Yahoo could no longer continue to match the level of investment Google and Microsoft were making in searching", and instead has plans to invest in the company's display ad, content and mobile services technologies.

Author: Michael Giannulis

Inventory.Overture.com -- where' d it go?

I was hoping it wouldn't come to this, but I've been monitoring inventory.overture.com since yesterday night and I still haven't been able to access it!

Author: Matt Jackson

Different Search Engine Means Different Algorithm

All search engines have their own algorithms to determine the value and, therefore, positioning of websites. While the majority of SEO work tends to concentrate on Google because of the sheer weight of searches they receive it would be foolish to discount or ignore the other major search engines. Yahoo is considered one of the big three along with Google and MSN and by concentrating a little more time and effort on Yahoo optimization it is quite possible to gain a good amount of traffic.

Author: Michael Rock

Yahoo! launches 'social search' in Britain

"Yahoo! will launch a service today that allows users to ask other people's advice, when looking for anything from a good hotel or bar to an apple pie recipe, rather than rely solely upon electronically generated search results."

With Yahoo now joining the social search network it won't be long before SEO dies and have to merge with SEM. In basic web site structure SEO research I have come to find that when you compare the top ten results of a search term in Google, Yahoo, and MSN you will come up with surprising results.