Author: Sharon Housley

Optimizing your video for search engines will increase the exposure that the video receives, and optimization will also help spread the video's message. Follow these steps to enhance your videos and improve their rankings...

Author: Sharon Housley

It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.

Author: Sharon Housley

There are many, many things that separate a "good" podcast from all the rest. Here are a few to consider.

Recording Quality

The quality of the recording is probably the most critical component of a podcast. A good podcast is easy to understand, and should be recorded at a volume level that makes it easy for listeners to hear all that is said.

Author: Sharon Housley

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit - there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

Author: Sharon Housley

There are a variety of things you can do to promote your podcast and increase its popularity.

1. Auto-Discovery

Include auto-discovery tags in the HTML header of the web page. Some podcasting and RSS readers will automatically detect that an RSS feed or podcast is available if such auto-discovery tags are included in the web page header tags.

Author: Sharon Housley

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Author: Sharon Housley

The term "podcast" was initially used to reference an RSS feed that contained audio files in the item's enclosure field. The meaning of podcasting has since expanded, and now refers to RSS feeds that contain all types of media, including audio and video, in the item's enclosure field. For the non-technical folks, podcasting is simply a means of syndicating and distributing rich-media files via the Internet. The content contained in a podcast can vary significantly, from a song, to a educational lecture, to a political debate, to just about anything else. One great thing about podcasting is the wide variety of content formats it can contain.

Author: Sharon Housley

Getting started with podcasting is a relatively inexpensive venture. The equipment and software required for podcasting is inexpensive for a business contemplating podcasting as a new marketing and communication adventure.

Author: Sharon Housley

Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyist experimenting with podcasts may have dogs barking and children's screaming in the background.