Author: Mike Small

Every major search engine provides hints and tips about how to optimize your pages for improved rankings on their sites. But when you read these guidelines you quickly see that most of it is just their own wish list. Things like 'Write for humans not search engine bots - or - do not hide keywords with a font matching the background color.' It is all good advice but kind of general and already well known (for the past decade.)

Author: V9 Design & Build

It didn't look too promising at the launch but Bing has been constantly in the news ever since. Some say the results are better than Google, even going as far as suggesting Google is all but finished. I don't agree.

On one of the search engine forums I often comment on, one of the moderators had this to say on the subject: "But overall this confirms my sense that Google, having abandoned the business model that got it to the top, viz. fast no frills search, in favour of added features and buying up other companies, is becoming increasingly fat and complacent, and along the way their search results are becoming less relevant."

Author: Kabir Bedi

Think Search Engine Optimization and the only name that runs through your mind is Google. Because of the unsurpassed position that Google holds in the search market, search engine optimization has become synonymous with its own name with people making all possible efforts to push their websites up the charts of Google results.

Author: Kabir Bedi

The world of search engine has been dominated by Google. Search engine optimization as a process primely focuses on optimizing websites for Google. However, with the entry of new search engines like Bing, the search engine world is all set to get changed.

Author: Scott Buresh

In recent weeks, we've noticed a surge in clients calling us to ask questions like "what's up with Bing?" Or, "are you optimizing for Bing?" Even "are you taking advantage of Bing?"

In other words, people want to know that their search engine optimization company is taking special steps to ensure adequate representation on the newly created, much hyped search engine. And to answer the first question, what's up is MSN's umpteenth attempt to create a search engine that garners a significant amount of market share from its more formidable rivals - namely Google and Yahoo!. Microsoft has not been shy to promote the new engine; the current advertising campaign is estimated to cost around $100 million.