Author: Sharon Housley

Businesses can use Twitter as a marketing tool in a variety of ways. Many business owners struggle with social media as a marketing medium. At the heart of the most effective social media marketing campaigns is personal communication. Many businesses that try to manage social media may attempt to shout their message, rather than simply engaging with potential customers. Potential customers who are active in social networks will not be receptive to marketing in this fashion. The trick with social media like Twitter is to interact and engage, rather than shouting your message.

Author: Christine Gallagher

You have probably noticed that Twitter is more popular than ever. As small business owners and solopreneurs we know how beneficial social media can be but are often overwhelmed at the thought of managing it all.

If you are looking to take advantage of Twitter in your business without it taking over your life, here are some great "shortcut" tools and applications to keep you in the social media game without sacrificing all of your precious time!

Author: Christine Gallagher

I am often asked about how to use Twitter effectively without spending a ton of time. While there are ways to automate some of your Twitter activity, an even better option is to participate strategically while you are there in order to get the maximum benefit in minimum time.

Author: Kalena Jordan

Ever had a case of the *tipsy tweets*?

You know what I'm talking about. The type of tweets you'd not post to Twitter sober but that seem highly amusing after a couple of alcoholic beverages. The ones you rush to delete on Monday morning in a coffee-induced panic when you remember what or who you tweeted. Yeah those.

Author: Merle

Since Twitter's launch in 2007, it has seen huge growth and has become one of the dominant players when it comes to social media. If you're trying to establish an online presence, and have no idea what Twitter is - or aren't using it in some way to promote your brand - you haven't been paying attention. Shame on you.

Author: Duncan Wierman

Twitter has certainly emerged as one of the most popular social networking/blogging platforms of the past few years. There are various reasons why Twitter has become so wildly popular. It is a simple concept where brief messages can be sent to loyal followers. This is why Twitter is so helpful to small businesses. It can aid in promoting a business in the most cost effective manner. Really, this is one of the very best systems for promoting updates, info, and deals to the followers of the Twitter account.

Author: Anton Pearce

Have you thought about using Twitter to market your business? Twitter is free, and available to small and large businesses. Here are some tips and tricks on using Twitter to promote your business.

Author: Harold Hemmings

Twitter is one of the fastest growing marketplaces on the Internet. The reason why so many people like Twitter is because it is actually the perfect communication tool for people who don't understand and don't want to learn about Internet technology and the technological geek-speak that goes along with it.

Author: Kalena Jordan

So it's happened. Twitter has gone mainstream. As Twitter users, we knew instantly when Mumbai came under terrorist attack. We laughed at the photo of Stephen Fry stuck in an elevator when he tweeted his predicament, we were there when Ashton Kutcher beat CNN to 1 million followers, we caught the first glimpse of passengers being evacuated from the ditched plane on the Hudson River and we all suffered the lag time when Oprah Winfrey sent her first ever tweet on live TV.