Author: Jay Massey

LinkedIn is a professional, business networking tool that is too easily lumped into the social networking service. Even though many of the same modes of operation are employed, the focus is on professionals, professional dialog, professional opportunities, and companies.

Author: Dave Talbot

There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each marketing strategy?

Author: John Sylvester

In a recent report by Peter Horrocks, Director of BBC World Service, it is clear that as society becomes more networked, the fortress mentality of the mainstream media is increasingly under siege by social media, but they are adapting. There's a lesson for us all in this.

Author: Kabir Bedi

In the social media arena, LinkedIn is the one that wears the most professional face. In fact, if you are a serious business professional, you ought to have a presence on LinkedIn. However, in addition to being your online resume and a network of your business connections, LinkedIn can also provide you with multiple advantages.

Author: Nipa Shah

Barack Obama started using social media and the marketing gurus went "Oh my God, he's a genius, now all we have to do is use his name to promote this and voila, clients will be lining up to buy social media marketing (SMM) services". Well, it didn't quite happen that way. And the wonderful case study that was "Presidential candidate Barack Obama" became a not-so-active name on various online portals including, Twitter, where from November 2008 to May 2009, his twitter update has had five posts. Yep, only five posts in six months.

Author: Kabir Bedi

Social media is the new face of the internet. And as businesses realize the immense power of the social media platforms, they are increasingly establishing their profiles and creating strategies for the same. However, you need to know how you dress your presence there if you want to get noticed and make sure of the social media potential.

Author: Merle

Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as "Social Media Marketing", it's a smart way to open the lines of communication between you and your prospects.

Author: Tinu AbayomiPaul

Someone sent me the question "Why Social Bookmarking? "

And I thought to myself: "Um. Why not?"

Since I'm not really sure what they meant by that, I'm going to assume that this person mean "Why should I use social bookmarking in my business?" - with a full understanding of all the risks associated with "assuming".