Author: SpeakToMe Inc
Greenwich, CT November 7, 2008 – SpeakToMe Inc. has launched a new product aimed at helping social media websites monetize their rapidly growing audiences.
"The biggest problem for successful online publishers is getting paid for their work," says Ted Murphy, President of SpeakToMe. "The three legged stool of print journalism, publisher-reader-advertiser, is simply not available online.
The only categories that get paid online are keyword search and classifieds. 3% of the Internet page views make over 75% of the money. Search and classifieds generate a $40 CPM while everybody else makes less than $1 CPM."
The answer, Mr. Murphy figures, is to offer a service that allows readers to pay the publisher directly. The SpeakToMe expert widget sets up a private session between publisher and reader, including a phone call. Readers pay by the minute to speak directly to the experts who write the articles.
Webmasters can add the SpeakToMe widget and accept payment from their audience within the comfortable confines of their own website. All of the video, chat room, phone call and ecommerce elements are included in the widget. There are no up-front costs, and the payout to the online experts is over 80%.
Its yet to be seen whether this new approach will catch on with a broader audience. If it does, there'll be a new and powerful business model leading social networking to an even brighter future.
SpeakToMe Inc.
11 Meadow Drive Greenwich CT 06831
http://www.speak-tome.com
Phone - 203.869.4003
Fax - 203.930.3665
support[at]speak-tome.com "