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<title>Invision-Graphics - Article Topic - Marketing</title>
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<title>Web Marketing Strategy &amp; Tactics: The Take-Away</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article832-web-marketing-strategy--tactics-the-take-away.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article832-web-marketing-strategy--tactics-the-take-away.html</link>
<description><![CDATA[Author: Jerry Bader

Consultants are always talking about &quot;deliverables,&quot; a term used to describe the final product provided to their clients. Consultants understand that business people are loath to paying for mere advice even if that advice is critical to their business, but they are open to paying for something tangible like a deliverable. ]]></description><guid>http://www.invision-graphics.com/article832-web-marketing-strategy--tactics-the-take-away.html</guid>
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<item>
<title>Why 2010 Will Be A White Knuckle Ride For Web Marketers</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article794-why-2010-will-be-a-white-knuckle-ride-for-web-marketers.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article794-why-2010-will-be-a-white-knuckle-ride-for-web-marketers.html</link>
<description><![CDATA[Author: Titus Hoskins

Next year may just prove to be one of the most challenging times for pursuing online or Internet marketing on the web. It may just be a watershed moment for many marketers struggling to keep abreast of all the different factors which have come into play in recent months. Most of these changes will stem from two main sources for potential upheaval: the first being the New FTC (Federal Trade Commission) Guidelines regarding Testimonials and Endorsements and the second being &quot;ALL&quot; the recent changes within Google.]]></description><guid>http://www.invision-graphics.com/article794-why-2010-will-be-a-white-knuckle-ride-for-web-marketers.html</guid>
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<title>The Secret Sauce for Effective Marketing </title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article767-the-secret-sauce-for-effective-marketing-.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article767-the-secret-sauce-for-effective-marketing-.html</link>
<description><![CDATA[Author: Judy Murdoch

A couple years ago, I was talking with someone who was, for me, a very challenging client. I''m all about cultivating relationships that result in opportunities to sell.

This particular client seemed allergic to cultivating relationships for reasons I didn''t ever really understand.
]]></description><guid>http://www.invision-graphics.com/article767-the-secret-sauce-for-effective-marketing-.html</guid>
</item>

<item>
<title>Adding Search to Your Marketing Mix</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article689-adding-search-to-your-marketing-mix.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article689-adding-search-to-your-marketing-mix.html</link>
<description><![CDATA[Author: Scott Buresh

The powerful capabilities of organic search engine optimization (SEO) are now a highly sought after marketing tool by many companies that want to alert customers to their products or services by focusing on certain keyphrases that highlight these offerings. And though SEO has embarked on a meteoric rise in the past few years, other non-traditional forms of marketing are now gaining a great deal of well-deserved credibility as well. More and more marketers are using paid ads to hone in on a potentially profitable client base, while other more traditional channels, such as PR and print ads, appear to be becoming somewhat less effective.]]></description><guid>http://www.invision-graphics.com/article689-adding-search-to-your-marketing-mix.html</guid>
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<title>Unusual Things May Influence Ranking</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article675-unusual-things-may-influence-ranking.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article675-unusual-things-may-influence-ranking.html</link>
<description><![CDATA[Author: Sharon Housley

You may not realize the impact the following items have on your search engine ranking but they are worth considering when developing a plan for your website. While Google provides a whole host of great tools, their motivation may be more selfish than you believe. Google uses the information they gather in these tools to make determinations about websites. The information they gather may impact the ranking of your website in organic searches for important keyword phrases. ]]></description><guid>http://www.invision-graphics.com/article675-unusual-things-may-influence-ranking.html</guid>
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<title>Good Things To Social Bookmark</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article648-good-things-to-social-bookmark.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article648-good-things-to-social-bookmark.html</link>
<description><![CDATA[Author: Sharon Housley

It can be tricky to predict what content will perform well on social bookmarking websites. The interests of our democratic populace are widespread and constantly changing. Webpages, podcasts, and images which are deemed more newsworthy, humorous, or intriguing often steal the spotlight. Knowing how to present content on social bookmarking websites can help internet marketers stand out. ]]></description><guid>http://www.invision-graphics.com/article648-good-things-to-social-bookmark.html</guid>
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<title>Social Bookmarking Primer</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article633-social-bookmarking-primer.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article633-social-bookmarking-primer.html</link>
<description><![CDATA[Author: Sharon Housley

Social media is the Internet''s version of viral messaging and marketing. Social media can be used to disseminate news or information, as well as to attract attention. There are a wide variety of social media channels and networks available.

Social networks and social media websites are community-driven websites that allow visitors to submit items of interest. Visitors also decide what items appeal to them by voting or tagging; the more popular an item is determined to be by the visitors, the more exposure the item is given.]]></description><guid>http://www.invision-graphics.com/article633-social-bookmarking-primer.html</guid>
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<title>Search Engine Optimization Resolutions</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article623-search-engine-optimization-resolutions.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article623-search-engine-optimization-resolutions.html</link>
<description><![CDATA[Author: Sharon Housley

Search engine optimization is a process, one that must always be revisited and adapted as search algorithms are changed by the search engines. Because SEO is a constant process, it is often pushed to the bottom of the &quot;to do list&quot; of marketers. Be that as it may, resolve not to ignore search engine optimization as it cycles its way through your task list. Give search engine optimization the attention that it deserves.]]></description><guid>http://www.invision-graphics.com/article623-search-engine-optimization-resolutions.html</guid>
</item>

<item>
<title>Logo Concepts</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article613-logo-concepts.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article613-logo-concepts.html</link>
<description><![CDATA[Author: Sharon Housley

A logo concept is more than just an affinity for a specific character. Logos represent a company''s brand, and as a result, serious thought and consideration should be put into your logo. Before hand be sure to consider, how the logo will represent your organization and consider the thoughts that will be associated with specific images that you consider for your logo. Does the logo embody traits that can or should be associated with your business? If your company is global, will the image transcend borders or will some of your customers find the image offensive and distasteful?]]></description><guid>http://www.invision-graphics.com/article613-logo-concepts.html</guid>
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<title>Best Search Marketing Blogs</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article612-best-search-marketing-blogs.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article612-best-search-marketing-blogs.html</link>
<description><![CDATA[Author: Sharon Housley

Attempting to stay current on the latest search engine algorithm changes or search optimization tactics can be overwhelming for webmasters attempting to juggle it all. With this in mind, we''ve put together a list of the industry''s best Search Marketing blogs. These blogs are current and discuss important issues related to search engine optimization and search marketing. Subscribe to the search marketing blog''s RSS feeds, or visit their website regularly to stay current regarding the latest search news.]]></description><guid>http://www.invision-graphics.com/article612-best-search-marketing-blogs.html</guid>
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<item>
<title>Staying Ahead of the Competition</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article606-staying-ahead-of-the-competition.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article606-staying-ahead-of-the-competition.html</link>
<description><![CDATA[Author: Sharon Housley

Staying ahead of the competition can be an on-going struggle. While it is not healthy for a company to focus too much time and attention on the competition, it is important to stay abreast of what your competition is doing. When evaluating the competition, assess the industry giants and companies closest to your space. But be sure that you don''t exclude the small companies in your assessments. Sometimes a small competitor can have innovative ideas or marketing concepts, but may lack the capital to really benefit from the concept. This may present you with an opportunity.]]></description><guid>http://www.invision-graphics.com/article606-staying-ahead-of-the-competition.html</guid>
</item>

<item>
<title>ABC's of Web 2.0</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article601-abcs-of-web-20.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article601-abcs-of-web-20.html</link>
<description><![CDATA[Author: Sharon Housley

Web 2.0 is a perceived transition of the Web to web-based applications. Web 2.0 is the next generation of technology solutions where interactive content is the norm.

There is no agreement on exactly what Web 2.0 means. Depending on who you are speaking with, you may receive different explanations. At it''s heart, Web 2.0 is about the maturity of the Web. While many refer to Web 2.0 as companies that employ powerful web technologies, the key components of Web 2.0 are said to include: the Web as a platform, collaboration, and syndication. ]]></description><guid>http://www.invision-graphics.com/article601-abcs-of-web-20.html</guid>
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<item>
<title>Business Mistakes to Avoid</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article590-business-mistakes-to-avoid.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article590-business-mistakes-to-avoid.html</link>
<description><![CDATA[Author: Sharon Housley

Small businesses and entrepreneurs often repeat the same mistakes. If you are an entrepreneur, the following is a list of critical mistakes to avoid in your new venture.]]></description><guid>http://www.invision-graphics.com/article590-business-mistakes-to-avoid.html</guid>
</item>

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<title>Directory Submissions That Matter</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article587-directory-submissions-that-matter.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article587-directory-submissions-that-matter.html</link>
<description><![CDATA[Author: Sharon Housley

Links from different directories have different values. A webmaster''s time is limited, and most webmasters want to get the biggest bang for their bucks. So where should they start when it comes to directory submissions? Search engines assign value to links from the various directories differently, so how do you spend your time where it matters most?]]></description><guid>http://www.invision-graphics.com/article587-directory-submissions-that-matter.html</guid>
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<title>Deal of the Day Websites</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article575-deal-of-the-day-websites.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article575-deal-of-the-day-websites.html</link>
<description><![CDATA[Author: Sharon Housley

With the economy in a questionable state, everyone is looking for a good deal. Savvy business owners have jumped at the opportunity to carve out a niche for themselves in the struggling economy. Coupon and Deal-Of-The-Day websites have become extremely popular. Everyone is getting into the action, from large conglomerate websites to small specialty shops, and many now have some sort of Deal-Of-The-Day special where an item is offered at a significant discount for a specified and limited period of time.]]></description><guid>http://www.invision-graphics.com/article575-deal-of-the-day-websites.html</guid>
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<title>Innovative Ways to Market</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article567-innovative-ways-to-market.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article567-innovative-ways-to-market.html</link>
<description><![CDATA[Author: Sharon Housley

Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.]]></description><guid>http://www.invision-graphics.com/article567-innovative-ways-to-market.html</guid>
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<item>
<title>Value Ad - Made for AdSense Websites</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article539-value-ad-made-for-adsense-websites.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article539-value-ad-made-for-adsense-websites.html</link>
<description><![CDATA[Author: Sharon Housley

Who wants to make money from AdSense? Or a better question: who does not want to make money from AdSense?

What Is &quot;Made For AdSense&quot;?

MFA (Made For AdSense) websites refer to sites that were created specifically to profit from serving Google AdSense ads, and for no other purpose. Typically, these websites lack any real content. I''m sure you''ve all seen a few Made For AdSense websites that haunt the web. MFA sites are the scorn of advertisers. Why? ]]></description><guid>http://www.invision-graphics.com/article539-value-ad-made-for-adsense-websites.html</guid>
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<title>How is Your Business Different?</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article533-how-is-your-business-different.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article533-how-is-your-business-different.html</link>
<description><![CDATA[Author: Sharon Housley

Creating a marketing and business plan for a small business can at times seem like an overwhelming task for a new business owner. Yet, it need not be. A business plan is simply a formal statement that contains a set of business goals; and a marketing plan outlines the necessary actions which the business needs to take in order to achieve its marketing objectives.]]></description><guid>http://www.invision-graphics.com/article533-how-is-your-business-different.html</guid>
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<title>Twitter Demystified for Business Users</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article532-twitter-demystified-for-business-users.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article532-twitter-demystified-for-business-users.html</link>
<description><![CDATA[Author: Nancy McCord

Twitter is the current top &quot;hot property&quot; on the Web, but its popularity and how to use it has mystified many business owners. Many people think that they want to, or should be using Twitter, but simply do not understand the platform, its use, or its place in building web exposure. This article will demystify Twitter and help you to learn how to use it in the workplace and to promote your business.]]></description><guid>http://www.invision-graphics.com/article532-twitter-demystified-for-business-users.html</guid>
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<title>Avoid Duplicate Content Penalties</title>
<dc:creator>Invision-Graphics</dc:creator>
<comments>http://www.invision-graphics.com/article521-avoid-duplicate-content-penalties.html</comments>
<category>Marketing</category>
<link>http://www.invision-graphics.com/article521-avoid-duplicate-content-penalties.html</link>
<description><![CDATA[Author: Sharon Housley

Large search engines attempt to filter their search results by removing any results that duplicate the content of other search results. Such filtering is referred to as &quot;duplicate content penalty&quot;.
]]></description><guid>http://www.invision-graphics.com/article521-avoid-duplicate-content-penalties.html</guid>
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