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10 crucial design elements for a successful business website

10 crucial design elements for a successful business website
Web Development Web-Design Webdesign

Your business website should be visually appealing, communicate your key message, meet business goals and most important provide excellent experience for users. If your website falls short or you’re thinking about taking your business online it’s important for your website to look contemporary if you want to increase conversion.

There is so much competition online, it’s important for your web design to hit the mark if you want to override the competition. The design elements we’ve listed in this article are absolutely crucial for success. We’re highlighting key elements that’ll create a simple, easy-to-use, responsive website for users.

10 web design elements of a successful business website

  • KISS

Every web designer, developer and enthusiast has heard this simple word at some point, “Keep It Simple Silly”. It is the most important element responsible for increased traffic, higher rank, conversion boost and lower website cost. With a simple design, it’s easier for search engines to crawl your site and understand your content.

It also provides easy navigation for visitors, who’ll easily find content without confusion. Its’ also easy to build because you’ll be using uncomplicated themes. You spend more money on complex websites that require custom themes. There’s also the cost of maintenance and upgrade. A few tips to guide you:

  • 3-5 colours, total
  • 3-5 font sizes
  • 2-3 font styles
  • 1-2 alignments

Gorgeous and sizeable responsive images

When visitors open your site, the visual impact is the first step to creating a memorable user experience, especially on the homepage. If you have a decent budget, avoid stock photos and swing for professional, well-captured images. Images create a good impression on the user and encourages them to read further.

Whether the goal is to show your projects and team or to highlight products and services, the images you choose should be large (not in file size) and qualitative. It’s important that you implement responsive design on your site to ensure the images auto-adjust to different screen sizes. This way, visitors on mobile, tablets and desktop enjoy the same experience.

Robust CMS and back-end infrastructure

For eCommerce websites, the usability of your online stores depends on your choice of CMS. Ensure your CMS of choice is SEO friendly to attract maximum search ranking juice. Here are a few things to check when choosing a CMS

  • Ability to edit and post content from any device
  • SEO friendly platform
  • Fast loading
  • Good security
  • Regular updates and support
  • Backed by a wide community of developers and designers who’ll provide help

Remember to get quality hosting services from premium companies like http://umbrellar.com/ if you want minimum downtime and fast loading sites, both key requirements of a successful website.


People love space, we want big offices, large windows that look out into the city, large living rooms, King sized beds and more space. The same applies for web design. Don’t crowd every corner of your page with content, it creates cluster and its’ confusing especially on e-commerce websites. We’re seeing more designers make better use of space including space between lines of text.

It’s also important for drawing the reader’s attention to a focal point. A picture surrounded by white space, seems larger than an image crammed in a tiny corner of the page. It doesn’t have to be white as your website background colour or texture also works fine.

Design for conversion

This is where it gets a bit trickier as some amateur designers still have issues designing a website that converts. The goal is to align the needs of the business with the needs of the visitor.

If you find a way to integrate both into your web design, you’ll have a successful business website. Websites designed to convert always make it easy for the visitor to find what they need instead of confusing them.

Well placed share and call-to-action buttons

Your entire website is a call-to-action. If visitors can’t find a way to contact you, you’ve missed your purpose. Email addresses, phone numbers and other contact details should be clearly displayed. Your call to action buttons should direct the user on the next action to take on a page. Place your social media links next to popular content such as blog posts, press releases and images. It encourages visitors to engage with your content.

Consistent theme

The design for your site will differ across pages. For example, the landing page has to be more appealing than inside pages. Before choosing a theme, consider the general impact it’ll have on your site. The theme should be consistent, clear, focused and complimented by uniform colour scheme and design.

Easy to read website content

How easy is it for visitors to identify sentences, words and phrases on your site? High readability on a site ensures the content is easily scannable and understood with little effort. A few steps to implement include

  • Sufficient contrast between text and background to ensure clarity of text
  • Ditch 12pt fonts, readers won’t read what they can’t see. 16pt is the new standard on most websites, but it might change based on the font you’re using.

Ease of navigation

Navigation is another essential element for responsive web design because it serves as a map of important places users should visit. Search engines can crawl your site, users enjoy their browsing experience and your website looks well-organized. Your logo should be the link for your homepage. Place menu at the top of your site and structure it on hierarchy of importance. For long scrolling variety use anchor menu. This ensures users go and up down your webpage with one click.

Featured video or presented products

Video is an integral part of modern website design. Some people are better visual learners who prefer to see information rather than read. You’ll also save space on the page by describing or presenting your services and product in a video instead of text format.


Make sure you have an about us page where visitors can get information about your company’s team, achievement and background story on your brand. Inspiration is important for web designers so don’t be afraid to break the mold when necessary.

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