There is a rumor going around the blogosphere saying search engine optimization( SEO) is dead. This couldn’t be further from the truth. SEO isn’t dead, it has just evolved to eliminate the effectiveness of black hat techniques like keyword stuffing. Google has developed a set of complex algorithms that put the most valuable and well-written content on the top of the first Search Engine Result Page (SERP). When you learn to make a website, a big part of that is optimizing your site to perform well in the search engines. Here are five quick SEO tricks for your new website.
1. Write Killer Content
SEO used to be all about keyword percentage. In these early days of SEO, webmasters were simply stuffing their content and HTML tags with keywords in order to rank on the first result page. The problem with this was it wasn’t ranking the best content first. These pages often contained unhelpful information that was completely unrelated to the keyword.
Google has since virtually eliminated the ability to keyword stuff. The articles on the first page are now generally the most well-written and shared pieces of content related to the keyword.
If you want to rank well in the search engines, then the most important thing you have to do is create killer content. Put yourself in the readers’ shoes when you’re writing your articles. Keywords are still important, but it is much more important to write for your reader first. All of your SEO efforts will go to waste if you can’t write content that keeps visitors reading.
2. Make a Keyword Research List
Keyword density is still an important SEO factor. There is strategy involved in picking the keywords to target. Say you have a blog on Sales Psychology. Psychology is a highly searched and highly competitive keyword. Sales Psychology is more specific, so it has less competition.
Make a list of keywords that relate to your topic. Do some research on Google Adwords and see how much traffic a word or phrase gets. It’s okay to target highly competitive words, but you don’t want to center your strategy around them. Instead, try and target phrases that are two or more words. These are called “long-tail” keywords and have less competition. These words are also more specific, so the traffic you get is much more targeted.
3. Learn From Your Competition
When you’re trying to rank your blog in Google for your targeted keywords, one of the best things you can do for yourself is study your competition. Type your target keyword into Google and click on the first three results. Most people never go past the top three, so this is your goal for maximizing search traffic.
Look at what they do right in terms of design. Study what makes their articles so engaging. Take notes and copy what they do. Don’t steal their content or design, but use it as a foundation for your own efforts. Borrow what works to give yourself a leg up when you first learn to make a website.
Pay particular attention to the headlines of their articles. The headline and meta description are what show in the search results. Take note of how these sites word these two sections, as these are the two things that make people click on a search result.
4. Get Backlinks to Your Site
Google favors blogs that are linked to by a lot of other sites. This is easier said than done. Even some of the best bloggers aren’t very good at marketing their content. One of the best things you can do in the early stages of your blog is to build a list of bloggers and other influencers in your niche. List their social media accounts and follow them.
The best way to get links to your site is to network with other bloggers in your niche. Show them some love by commenting on their articles and sharing them on your social media profiles.
Most bloggers understand the value of a backlink. If you link to them first, there’s a good chance they will return the favor. This only works if you follow the first tip and write some killer content. No one is going to want to link to your blog if the information is generic and not valuable.
5. Make a Google+ Account
Many people don’t think that a Google+ Account is worth making since it is inactive compared to social networks like Facebook and Twitter. What these people forget is Google+ is made by Google, so it makes sense that pages on their social network would perform well in their search engine.
Make a Google+ account and upload a picture of yourself. Now when you post articles, your picture will show up next to your result. While this doesn’t necessarily make you rank higher, what it does do is increase your click-through rate.
People love when they can see the photo of the author, as it makes them feel as if they can trust what the author says.
When you learn to make a website, these 5 quick SEO tricks will be able to get you to your goal of ranking on the first page of the search results. It is important to be patient and persistent when using these tricks. They may be quick to implement, but getting ranked in the top spot takes time. Especially if there is a lot of competition for keywords.
Out of all of these tricks, the most important trick by far is creating killer content. If you write content that engages and inspires, people will share your writing like wildfire. All it takes is one article going viral to make your subscription list skyrocket.
Couple this content with captivating headlines and the right keyword density, and your writing will get your blog to the top spot organically. All that will be left for you to do is reap the benefits of the quality leads that come in from being in the top spot of the search results.