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Compelling Articles Make Great Web Copy

Author: Sharon Housley

Writing Articles for Web Content

Writing Articles are excellent tools to generate web traffic  and product interest. Writing articles, may sound easy enough, but it is important that you write the proper types of articles to attract interested readers. Follow these simple steps to create compelling and interesting content.

Compelling Titles

Think of article titles as news headlines. They must  strike a chord with the reader and encourage them to read  on. Article titles are the writer’s opportunity to grab  the casual web browsers interest. Consider using a play  on words or slightly modifying a common phrase to make the  reader pause. Use a provocative title. Consider making the  the title a question, and the article the answer. Questions  are particularly useful as an article title because readers  are naturally curious and will be enticed to read more.
Titles can also be calls to action.

While it is important that titles be compelling,  they should also not lead the reader astray. The title should  relate to the general subject of the article.

The first letter of each word in the article title should be capitalized for emphasis. Articles should not only be thought of as educational tools, but also a benefit to your search engine ranking. With that in mind authors should include relevant keywords in the articles title.

Examples of compelling titles:

Content is Queen What Are The Newest Technology Trends? Learn The Secret To Windsurfing

Types of Articles

Articles that are timeless have the longest shelf life.  Consider “How-to” articles or instructional articles that  explain common questions in simple terms. Authors should  always keep in mind that the types of articles that tend  to be the best received contain useful original content.
Articles that are portrayed as educational  articles should not be infomercials, but should contain  objective information and tips that will genuinely assist  readers.

Keep It Real

People will not be impressed by complex sentences that make  little sense. Readers are looking for relevant information.  Focus on topics that allow you to provide concrete helpful  information.

Article Length

The ideal length for articles that are to be syndicated  is between 600 and 800 words. If you have some content that  is considerably longer, break it into a two-part article.

Proof Read 

Articles that are embraced by publishers are well-written.  Like it or not, grammar and punctuation do matter. The quality of your writing will impact how the content is received.  Double and triple check for typographical errors and incorrect  grammar usage. Edit each article for spelling and grammatical errors. Typos reflect poorly on the author. Regardless of whether the information contained in the article is accurate, articles that are poorly formatted or include spelling errors, will be quickly discarded.

Article Formatting

The article should be written in such a way that it can  easily be broken into small paragraphs, making it easy for  readers to skim. Small paragraphs will also increase the  article’s overall readability. Each paragraph can include  a mini-keyword rich title that will highlight the information  contained within that paragraph. A bulleted list, highlighting  important points, is another way to draw attention to a  specific section of an article.

Archive Articles

All articles should be archived onto a stable and persistent  webpage. Each article should have it’s own page, and the  page should be optimized for keywords related to the contents of the article.

About the Author:

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage  http://www.notepage.net a wireless text messaging software company.

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