As a marketer, you know that technological and ideological change is a constant challenge for your brand. Understanding how to “futureproof” your brand amidst these changes is an essential skill for marketers to develop.
On Thursday, June 7 at 1 p.m. ET / 10 a.m. PT, join GeoMarketing.com’s Associate Editor Lauryn Chamberlain and branding expert, Minter Dial as they discuss how to grow a brand in a world where change is the only constant.
Attend Rebranding 201: Futureproofing Your Brand and learn:
- What shifts in mindset are necessary to embrace disruption (meaningfulness, responsibility, and collaboration) — and how to embody them
- How to become “Chief Mindset Officers” and what perspective this gives you
- How marketers can execute a rebranding effort that stands the test of time
Author, Futureproof: How To Get Your Business Ready For The Next Disruption; President and Founder of DigitalProof Consultancy
Minter Dial is a professional speaker, storyteller, author, and consultant, specialized in branding, new tech, and digital strategy. He is the author of two books, the award-winning Futureproof (Pearson 2017) and The Last Ring Home (Myndset 2016), which was turned into an award-winning documentary film he produced and was shown nationally on PBS and History Channel. He’s also published a dozen white papers including The Brand University with Eric Mellet, and Marketing of the 5Es.