Author: Rod Bland
Having a popular website with lots of inbound links is good, but without a relevant page title on every page of your website, you might be cutting out a lot of potential visitors.
What is the page title? Take a look way up in the left hand top corner of your browser window (or the top-middle if you use a Mac). That is the page title. Click view menu / source and you’ll see that same text surrounded by title tags like this:
< title >My Title Tag < /title >
So what’s the big deal with title tag?
Let’s say you own a website that sells “square post hole diggers” (ridiculous I know, but stay with me). Let’s also assume that when someone types with term “buy square post hole digger” into Google that your site is listed on the first page.
Now, if you had left the page title of your home page with just the default of “Home” the Google listing might look something like this:
Home Research a variety of Post Hole Digger Handles and other related Yard Tool … post hole digger handle square, 48in. … square-post-hole-diggers.com/default.aspx – 31k – Cached – Similar pages
As you can see the word “Home” is used by Google as the main bold text to describe the page, which in this case doesn’t really tell us much. By providing a relevant title tag Google will index the page to look much more useful:
Square Post Hole Diggers
Research a variety of Post Hole Digger Handles and other related Yard Tool … post hole digger handle square, 48in. … square-post-hole-diggers.com/default.aspx – 31k – Cached – Similar pages
Apart from providing a much more user-friendly Google listing, a relevant page title can have a big impact on the ranking of your page and your site overall. My own experience suggests that just inserting relevant page titles on your pages alone can often jump your page to the top 10 results, particularly for less commonly searched keywords.
About the Author:
Rod Bland is an SEO Consultant who owns several websites. Visit our site to learn more about search engine optimization and how we can help you obtain higher search engine rankings.