Author: Elizabeth G
Who are these so-called webmasters? What exactly do they do? How do they contribute to the overall effectiveness and performance of a company website?
Who are they?
Web Masters generally speaking, is a term devoted to a person or persons responsible for development and optimum maintenance of a website/s. The word itself usually gives a false impression of the mastery of only one skill [web maintenance]; but it’s actually a collaboration of several skills rolled into one. One can say that in the strictest sense of the word, a Web Master handles all technical aspects of a Web site.
Web Masters must posses several skills and important abilities to properly develop and manage corporate websites.
What exactly do they do?
Since Web Masters deal with technicalities of Web Sites, it is but natural that a person who considers himself a Web Master must have certain qualities in order to effectively and efficiently perform his duties in delivering high-quality/high performing sites.
Just like any profession, there are specializations and areas of expertise in this job. Even among their own circle, Web Masters generally have different job definition and job description for their own work. Functions also differ when it comes to scale of work done for the business:
A. Large scale website operation
Usually done by a “Webmaster team” – tasked to provide overall site policies and implement: • Organization of essential technical resources
• Running new Programs and Web content
• Brainstorm on Web design improvements
B. Small/ Medium scale website operation
Done by one or two Webmaster/s -tasked to: • Create the Website
• Upload and run it
• Regularly update it according to needs, preferences or applicability in situation for whatever product/service the business is offering.
Any of the following jobs may also be considered performing the functions of a Web Master: Technical Communicator, Systems Administrator, Graphic & Media Design Specialist or an Application Programmer. All of which handles a variety of details pertaining to the development and maintenance of company Sites including: security, database integration and programming, design modifications, network and systems administration, maintenance of site maps, site promotion assistance, monitor error logs, report potential problems, check presentation and readability in various browsers on various platforms, verification of live links, provide first-level user support and even a certain degree of business management and customer feedback/assistance.
How to Spot a Good Web Master?
Where to Find Professional Web Masters?
It is essential for you to have the right person/people for the most important website in the NET – your corporate website. Don’t settle for someone who has doubtful credentials. Web Masters need to be reliable, smart, and easily able to trouble shoot any problems encountered by your site.
Screening is an essential process when entertaining thoughts of hiring a Web Master or a Web Master Team. That is why majority of the currently progressive enterprise in diverse industries rely heavily in outsourcing firms Offshore consulting firms will readily and easily screen and provide you with a short list of highly qualified professionals able to meet the usual rigors of maintaining, developing and even outperforming other competitors in internet presence. Not to mention obtaining such quality service within your company budget.
In this information age, Web Masters are principal factors in the success of your corporate site. So take note of what’s above and hire only the best and the brightest in this business.
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Article by Elizabeth G, Web Masters