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What is Hot and What is Not in Technology

Author: Sharon Housley
What is Hot and What is Not in Technology
Top 10 Winners Predicted for 2007
1. Content Filtering
With web content and syndication growing at a rapid pace  locating information is becoming more of a struggle for  web surfers. The abundance of content has made filtering  critical to time management. As a result, content filtering  and solutions that help with content filtering will be winners  in 2007.

2. Personalized Search and Vertical Search  will be a winner in 2007
Search 2.0 will be all about filtering and personalized  search. Niche portals with targeted focus will play in vertical  search and authority sites will gain even more traction.

3. Social Bookmarking and Social Networks 
Social bookmarking is the new black. The collective voice  has not only gained momentum but it has also attracted the  most savvy web marketers. While there is still power of  the collective voice, social networks and social bookmarking  has gained attention, the masters behind these networks  will need to stay a step ahead of the spammers to stay in  the game. The danger is that the crowd, will become upset  that a small group is profiting from the collective voice.  The “crowd” will likely to manipulate the collective voice  in 2007.

4. RSS
RSS is about choice and users choosing the content they  wish to subscribe. RSS’ adoption will reach significant  numbers and even the naysayers will be unable to ignore  its success in 2007.

5. iPod / iPhone / Video iPod / iTunes
Apple has found a sweet spot with its iPod and the iTunes  model. Expanding the types of content consumed and the use  of iPods and similar devices (ie. iPhone) will flourish.

6. Cyber Security
Privacy as we once knew it will never again exist. That  does not mean that webmasters should be come complacent  about security. Cyber security will be a necessity in 2007.

7. Going Green
Alternative energy and going green is in. Geothermal and  hydroelectric power are hot, heck there is little in this  field that is not heating up. Clean energy and alternative  hybrid sources will prosper in 2007.

8. PodSafe Music
Independent musicians who are willing to grant podcasters  licensing rights will garner the interest and attention  of the masses without having to go through a major record  label. Opportunities will be plentiful in the area of podsafe  music.

9. Videocasting – Video Podcasting
Software tools and technology have made videos accessible  to all. Independent artists, realtors, and sports enthusiasts  are flocking to this new medium. It is expected that this  growth will continue throughout the new year.

10. Online Real Estate
While the real estate market is cooling down selling homes  on the Internet is hot. Online Real Estate auctions on eBay  showed Realtors a new way to reach a larger audience. Home  buyers from across the country can use RSS and/or filtering  to monitor properties as they come on the market from specific regions or zip codes.

Honorable Mentions
1. Web Services (Software as a Service)
2. Mobile Web
3. International Web
4. Local Web
5. Podcast Quality
6. Video Advertising

Top 10 Losers Predicted for 2007
1. Zune
Lets face it, the future of the Zune is in Apple’s  hands more than it is in Microsoft’s. The fact is, unless  Apple makes a huge misstep with the iPod, it is unlikely  that Microsoft’s Zune will have any luck gaining significant  market share.

2. Software Patent
Microsoft’s attempt to patent RSS will fail miserably. In  fact software patents in general will suffer in 2007.

3. Websites that Infringe on Copyrights
Perhaps this is simply wishful thinking. Somehow,  somewhere, someone will crack down on flagrant website copyright violations in 2007.

4. Video Conferencing
Video conferencing has chilled. Video is seen more  as an entertainment medium.

5. Social Wikis
Wikis are becoming victims of persistent individuals  with too much time on their hands. Credibility has and will  continue to suffer in 2007.

6. Journalistic Accountability
News and tabloid reporting are becoming more difficult  to separate, unfortunately journalsists with integrity will  continue to suffer as more citizen journalists and bloggers  fail to check sources and confirm stories.

7. YouTube in Court
YouTube has brought video to the masses. While technology  has made videos accessible Google has ignored the issue  of copyrights, Google’s pockets are simply too deep, in  2007 they will be held accountable for hosting content that  violates western copyright laws.

8. Outsourcing
Customer service and privacy concerns have cooled  big business interest in outsourcing, this trend will continue  in 2007.

9. Privacy
Individual privacy will continue to suffer in 2007.  Not a lot can be said about this, the advent of the Internet  has meant that privacy will never again exist as we once  knew it.

10. Web Legislation
Attempts to legislate the Internet ecosphere will  fall flat.

While these are our predictions of what will  be hot and what will not be in 2007, we thought you would  like to review other web predictions for 2007.

Other Predictions 2007

Web Predictions – http://www.readwriteweb.com/2007_web_predictions.php
Enterprise Architecture: More Predictions for 2007 – http://duckdown.blogspot.com/2006/12/enterprise-architecture-more.html
Clicking into the Future, Predictions for 2007 – http://www.sitepronews.com/archives/2006/dec/27prt.html
2006 Web Technology Trends – http://www.readwriteweb.com/archives/2006_web_technology_trends.php
Soundbytes: 5 Music Predictions For 2007 – http://www.kfoxtv.com/columnists/10574215/detail.html
2007: A Storm is Brewing – http://commentisfree.guardian.co.uk/larry_elliott/2006/12/crystal_ball_gazing.html
Wish List for 2007 – http://www.humanevents.com/article.php?id=18656

Last Years Predictions How Did They Do?

2005 in Review, 2006 Technology Predictions – http://www.small-business-software.net/2005-in-review.htm
Year of Opportunity – http://www.sharewarepromotions.com/blog/200601.html#e1530
2006 Trends to Watch Part III: “RSS Inside” – http://www.micropersuasion.com/2005/12/2006_trends_to__1.html
New Media Predictions – http://www.masternewmedia.org/predictions/predictions_2006/new_media_predictions_2006_from_Robin_Good_20051212.htm
PC Winners and Losers – http://www.pcworld.com/article/id,123923-page,1/article.html
Top 10 Web Predictions for 2006 – http://www.conversionrater.com/index.php/2005/12/19/top-10-web-predictions-for-2006/
Corante Network Thinks about 2006 – http://web.corante.com/editorial/archives/2005/12/corante_network_thinks_about_2.php
Scott Maxwell – http://scottmaxwell.wordpress.com/2005/12/23/2005-is-almost-over-now-whatpredictions-for-2006/
SEO Predictions – http://www.stuntdubl.com/2005/12/27/seo-2006
Worst Tech Moments – http://www.wired.com/news/technology/0,69918-0.html?tw=wn_tophead_2
Big Stories in Search – http://searchenginewatch.com/showPage.html?page=3574126
2006 SEO Predictions – http://www.isedb.com/db/articles/1332
2006 Predictions for the IP Communications Industry- http://pulverblog.pulver.com/archives/006056.html

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage  http://www.notepage.net a wireless text messaging software company.

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